Franchise Expo 2026: Reinventing Event Communication with AI Actors & Intelligent Avatars
For the 2026 edition of Franchise Expo Paris, the challenge was explicit: stand out in an ecosystem saturated with promotional noise, while addressing the right visitor profiles with precision. The objective was not simply to innovate visually, but to design a communication system capable of speaking directly to each entrepreneurial ambition.
Our AI Creation Studio designed and deployed an immersive, AI-driven communication strategy built around six fully generated virtual actors, each representing a distinct visitor archetype.
Speaking to Individuals, not to “Everyone”
Industry benchmarks show that targeted messaging can increase engagement rates by up to 72% compared to generic communication.
The real challenge was therefore strategic, not technological:
The AI Casting: 6 Actors 6 Entrepreneurial Journeys
Working closely with the Franchise Expo team, we defined the most representative visitor typologies.
Marc
The Future Franchisor
Founder of a successful B2B concept, Marc is ready to scale. His priority: structure, replicate, and expand through franchising.
Thomas
The First-Time Entrepreneur
Currently employed, he seeks independence. Franchise appears as a secure pathway to entrepreneurship without starting from zero.
Sarah
The Purpose-Driven Career Switcher
A former executive leaving corporate life to transform passion into profession, supported by a reassuring franchise framework.
Justine
The Independent Retailer in Transition
Already running her own business, she recognizes the power of a network as a lever for visibility and accelerated growth.
Nathalie
The Experienced Professional Seeking Alignment
She wants to launch a local business aligned with both lifestyle goals and economic ambition.
Hakim
The Multi-Entrepreneur
Already operating one business, he explores franchising as a diversification and growth-structuring strategy.
From Strategy to Screen: A Structured Creative Process
The creation of AI actors follows a rigorous methodology.
1. Persona Development
Each AI Avatar was first conceived as a fully structured strategic profile. We defined their professional background, core motivations, psychological barriers, long-term ambitions, and level of entrepreneurial maturity. This in-depth persona work was essential to anchor every character in realism. By grounding the creative process in strategy, we ensured that each narrative felt credible, coherent, and emotionally authentic rather than artificially generated.
2. Scriptwriting & Storyboarding
Once the personas were validated, we translated them into engaging, lifelike scenarios. Each character was placed in situations reflecting their real journey: discovering the exhibition, questioning opportunities, projecting themselves into the future, and ultimately making strategic decisions. The storyboards were carefully designed to capture attention within the first 15 seconds while delivering a message that was both clear and emotionally resonant.
3. AI Production & Integration
The virtual AI Actors were then produced and integrated into dynamic short-form films tailored for multiple distribution channels. These included website integration, social media campaigns, on-site exhibition screens, and digital advertising formats. At this stage, technology was not an end in itself, it became a narrative engine, enhancing impact while serving the strategic message.
4. Editorial & Ethical Validation
Throughout the entire process, every element was reviewed with precision. Tone of voice, body language, coherence, and alignment with Franchise Expo’s brand identity were carefully validated. Editorial and ethical considerations were embedded at each step to guarantee authenticity and credibility. Nothing was left to improvisation.
Why Build a Campaign Around AI Avatars?
Innovation, With Purpose
At Interactive Studio.ai, innovation is never decorative. It must serve clarity, targeting, and engagement. With this AI Actors campaign for Franchise Expo 2026, artificial intelligence became a strategic, creative, and emotional lever, bridging technology and human ambition. This is where tomorrow’s communication is being shaped today.
If your brand or event needs AI-powered storytelling that is strategic, immersive, and measurable, Interactive Studio designs intelligent narratives that resonate, precisely, and at scale.
Let’s create your next AI-powered video together
Contact our team today to bring your vision to life.