FELIX GAMING – A Next-Gen Animated Portfolio Powered by AI
A bold vision for an innovative iGaming brand
Felix Gaming, a recognized player in the iGaming industry, approached us with a unique creative challenge: to produce a fully AI-powered animated film to showcase their entire portfolio of slot games.
The concept? A living, immersive showcase where Felix the cat, their charming mascot, becomes the guide of a vibrant journey through a stylized city filled with giant rooftop billboards.
The concept: An interactive journey led by Felix
At the heart of the experience is Felix — not just a mascot, but the star of the show. We imagined him flying gracefully through a futuristic city, landing on rooftops and interacting with massive digital billboards.
Each billboard displays one of Felix Gaming’s slot machines. When Felix reaches out and touches a billboard with his paw, the game trailer plays in real-time, bringing the product to life and creating a dynamic, story-driven experience.
Our creative approach: high-end animation powered by AI
Character creation and animation
Felix was entirely imagined, designed, and animated with the help of advanced AI-assisted creative processes. From his smooth motion to his expressive features, everything was orchestrated to make him feel lively, charismatic, and in sync with the brand’s tone and values.
City environments designed and animated with care
The city landscapes were first created as still images through prompt-driven AI generation, capturing the desired mood and futuristic aesthetic. These environments were then animated and enhanced in post-production to introduce motion and depth. We also carefully integrated the actual game visuals into the billboards, ensuring that each interaction with Felix would seamlessly trigger the launch of a real trailer embedded within the environment.
A storytelling tool that sells
The result is more than a video. It’s an immersive brand experience, a next-gen animated portfolio, and a creative asset that Felix Gaming can showcase across events, social media, and internal presentations. Thanks to our deep expertise in AI-driven content creation, we transformed a simple product lineup into an emotionally engaging animated adventure.