Bringing Elanbubu mascot to Life with AI-Powered Animation for ELANTIL

For the upcoming SBC Summit Lisbon, taking place from September 16 to 18, 2025, the brand ELANTIL wanted to make a bold statement with a creative idea: presenting its booth through an original promotional video.

To strengthen this campaign, the brand introduced ELANBUBU, a doll inspired by the famous Labubu characters but redesigned in ELANTIL’s brand colors. This mascot will also be given away as an exclusive goodie at the booth, creating a fun and emotional connection with visitors.

For this campaign, Interactive Studio.ai leveraged its expertise in AI Creation Studio content. The goal was clear: deliver a professional, engaging video while avoiding the massive costs of traditional 3D animation.

The video brings ELANBUBU to life as a friendly guide:

By harnessing the latest advances in artificial intelligence, our team recreated the famous Lisbon tram with immersive realism, instantly setting the scene in the heart of the city. This environment provided the perfect backdrop to showcase the ELANBUBU mascot in motion, bringing her to life as a fully animated character without the need for costly 3D modeling or complex filming.

This innovative approach not only reduced production time and expenses but also allowed us to deliver a professional, engaging, and versatile video perfectly suited for social media campaigns and event promotion.

This video does far more than simply indicate the way to a booth — it creates a real narrative that connects audiences to the ELANTIL brand. By following ELANBUBU’s playful journey through the streets of Lisbon and into the SBC Summit, viewers are taken on an emotional experience that blends discovery, excitement, and brand identity.

This type of storytelling goes beyond traditional advertising: it captures attention, sparks curiosity, and builds a memorable association with the mascot and the company. Shared widely across social media platforms and integrated into digital campaigns, the video becomes a powerful driver of visibility, ensuring that the ELANTIL booth stands out before, during, and even after the event.

By merging creativity, storytelling, and the power of artificial intelligence, we are able to deliver experiences that are immersive, engaging, and financially efficient compared to traditional production methods.

This balance between artistry and technology positions us as a trusted partner for brands looking to innovate and connect with their audiences in meaningful ways. The ELANBUBU project is a perfect example of how we turn simple communication needs into memorable experiences, ensuring brands like ELANTIL shine on the international stage.

Contact our team today to bring your vision to life.